Our Story

Understand Brand started as an idea from creative innovator Andy Fisher. Fisher has pursued creative design from a young age. With a passion for creating from a raw, authentic space; his thoughts shaped his reality. Fisher started creating the framework for Understand Brand during his time in college at the age of 20 years old. He had a passion for music and graphic design for years, but at this time he started to entertain the idea of starting a clothing brand. It was during this time that his passion for drawing and painting began to increase significantly. After dropping out of University of Colorado, Boulder, he decided to pursue an art degree at Arizona State University. Over this period of time he was improving his drawing skills and gaining knowledge of online graphic design programs.

The designs that are created by Fisher for Understand Brand are a direct reflection of his deep, inner world. Fisher battled drug addiction from an early age, and experimented with several different types of substances. He was sent to different treatment programs over the course of many years as a result of his ailments. However, these setbacks did not ruin his drive to be creative, and actually fueled the inspiration for his craft. Fisher sends positive messages of hope and recovery through his artistic output. Fisher also battles with depression and anxiety on a day to day basis. Understand Brand is a creative release for Fisher which allows him to escape the hard times in his life.

Fisher hopes that he can inspire other creatives through his work with Understand Brand. Fisher knows the importance that creativity brings to this world. A multi-talented creative himself, he wants others to know that it is ok to express yourself through your art. Fisher aims to bring understanding to the world with the output of his brand. There is an inherent sense of freedom and authenticity in the designs coming from Understand Brand.

AUTHENTICITY

Be yourself and don't hold back on how you feel.

CREATIVITY

Push the boundaries on what others view as acceptable.

OPEN MINDEDNESS

Stay open to all the possibilities that exist in the world.

FREEDOM

Live the life you want to live and don't fear the limitations.